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Introducing...
Marketing to Doctors -
Made Easy
How to Get Referrals for Your Private Practice
Without Wasting Your Time or Money
... Even If You Don't Know What to Say
"I received my first physician referral today!

Check out Jena Castro-Casbon. She has information about how to communicate [with doctors] and conduct a lunch-and-learn. 

She's the reason I took that leap!"
Brionna Pickens, M.A., CCC-SLP
Are You Afraid of The Following:
  •  Being Annoying: Wanting to Follow-Up Without Being Too Pushy
  •  Rejection: Being Turned Away and Feeling Terrible
  • Not Knowing What to Say: Worried About What Information] How to Stand Out
  • Wasting Their Time (and Yours!): Everyone Is So Busy These Days!  
  •  Not Standing Out: Especially If You're in a Competitive Area
  •  Having to Make Presentations: Between the Actual Presentation and Having to Supply Food - It's Daunting!

How Do I Know This...?
I Asked  :-)

And Then I Created a Resource to Solve These Problems  :-)
What is Marketing to Doctors Made Easy?
A Simple Process to Generate High-Quality Referrals 
from Physicians and Specialists
Private practices depend on high-quality referrals - but putting yourself out there to get them can be scary.

When I was first getting started in private practice, I had NO confidence. I also had NO money and NO time to figure everything out. 

I've used my own experiences combined with best practices for healthcare-specific marketing and put together a resource to help my fellow private practitioners (especially if you're intimidated by doctors or afraid of not knowing what to say.)

It turns out, the easiest way to get referrals from doctors and specialists is by following a simple, 3-step process, which I can't wait to show you!

3-Step Process
Follow All of the Steps in Each Phase to Get Fantastic Referrals
  •  Establish
  •  Build
  •  Maintain
Scripts
Use the "Plug and Play" Scripts to Plan What You're Going to Say
  •  Initial Phone Call
  •  First Meeting
  •  Thank You Notes
Templates
Use The Sample Templates to Help You Plan The Following:
  •  Info Packet
  •  Cover Sheet
  •  Referral Forms
Hi! My Name is Jena and I Want to Make 
Private Practice Easier For You
Starting a private practice ISN'T easy.

I know, because when I started my own private practice back in 2006 there were almost NO resources available.

So after a few years of learning from trial and error in my own private practice AND consulting with others, I took my experiences and began to turn them into resources to help others along the journey, which is how The Independent Clinician was born!

Since 2008, I have helped thousands (yes - THOUSANDS) of SLPs, OTs and PTs start and grow their private practices.

And now I want to help you  :-)
- Jena
What's Inside Marketing to Doctors Made Easy?
Here's Exactly What's Inside Marketing to Doctors Made Easy:
 The Marketing to Doctors - Made Easy E-Book
Everything You Need to Know About The Process of Marketing to Physicians & Specialists from Getting Organized to Getting Referrals
Worksheets to Get Organized & Track Referrals
Plan Doctor's Offices to Target and Know Where Your Referrals Are Coming From
Suggested Scripts to Use When Planning Calls / Meetings
Not Sure What To Say? Just Fill in My Blanks to Personalize Your Message(s)
A Lawyer-Reviewed Form to Allow You to Share Info
Make Sure You're Able to Share Info About Clients Once You Get a Referral
Eye-Catching Sample Marketing Materials
Editable Templates for Cover Sheets, Info Packets, Referral Sheets and More
20 Engaging Topic Ideas for "Lunch and Learns"
Showcase Your Expertise and Build Your Credibility While Keeping It Interesting!
Here's What I Cover:
A Tried and True Marketing Strategy That Is Rarely Applied to Healthcare... But Should Be
The 4-Part Formula I Use to Follow-Up With Doctor's Offices to Maintain the Referral Relationship
Bonus #1: 
The Follow-Up Formula
How to Stay "Top of Mind" Without Being Annoying
"The fortune is in the follow-up."
- Jim Rohn

So how do you follow up without being too pushy?

I'll show you!
Bonus #2: 
The Script Planner
Don't Stress - Just Follow The Scripts!
Figuring out what to say and how to say it it's easy... until now.

Just plug your information into my scripts and learn how to sell yourself with looking like a cheesy salesperson.
You Get Scripts For:
The Initial Phone Call
The Initial Meeting
Thank You Notes (after first meeting + subsequent referrals)
Here's What You Get:
Authorization to Exchange, Obtain or Release Information Form
MS Word Version (For Easy Modification)
Bonus #3: 
Authorization to Exchange, Obtain or Release Information Form
Get Legal Permission to Share Client Info
If a doctor refers a client to you, you're going to want to see their medical information.

If you evaluate a client referred by a physician, you're going to want to send them your report or a summary.

(Don't forget that you need legal permission to do this...!)

When you purchase Marketing to Doctors Made Easy, I'll include The Authorization to Exchange, Obtain or Release of Information Form (from my Private Practice Clinic Forms packet.)
Get More Referrals... NOW!
Here's Exactly What's Inside Marketing to Doctors Made Easy:
 The Marketing to Doctors - Made Easy E-Book
Everything You Need to Know About The Process of Marketing to Physicians & Specialists from Getting Organized to Getting Referrals
Worksheets to Get Organized & Track Referrals
Plan Doctor's Offices to Target and Know Where Your Referrals Are Coming From
Suggested Scripts to Use When Planning Calls / Meetings
Not Sure What To Say? Just Fill in My Blanks to Personalize Your Message(s)
A Lawyer-Reviewed Form to Allow You to Share Info
Make Sure You're Able to Share Info About Clients Once You Get a Referral
Eye-Catching Sample Marketing Materials
Editable Templates for Cover Sheets, Info Packets, Referral Sheets and More
20 Engaging Topic Ideas for "Lunch and Learns"
Showcase Your Expertise and Build Your Credibility While Keeping It Interesting!
Frequently Asked Questions
How Long Will It Take to Get Access?
Immediate! 

A link to register will be sent to the email address you provide. Just click on the link to register.

By the way, you have unlimited, lifetime access.
Is This Only For People Who Take Insurance?
What If I'm Private Pay Only?
There are MANY successful private practitioners who don't take insurance (me included!)

While it can be easier to get referrals if you take insurance, it's NOT impossible.

I'll show you exactly what to do.
Do You Have to Give Presentations? I'm Shy
No.

While I do cover "Lunch and Learns," I also give you specific marketing strategies that don't require public speaking.
Is There a Guarantee?
Yes!

All of my products come with a 100% satisfaction guarantee.

In other words, if you're unsatisfied for any reason, just email me and I'll immediately process your refund.

I don't think it'll come to that (my refund rate across all products is .05%) but if you're even the least bit worried if this will work for you, then put your mind at ease.
Is This for Solo Private Practitioners 
With Small Private Practices?
Yes!

Many smaller private practitioners get worried about marketing to physicians because they're nervous about getting too many referrals. 

I'll show you ways to modify your marketing plan depending on how many referrals you're trying to generate.
Why $197?
If you're thinking "$197 is cheap... what's the catch?" then here are two reasons why that should put your mind at ease:

1. The price was set at a rate that even beginning private practitioners can afford. 

2. It weeds out the "freebie seekers." I only want private practitioners who are willing to take action and put some work into their business.

3. I wanted to select a price that would be covered in ONE session by ONE referral

4. I want to give a discount to the group of clinicians who buy - before I raise the price.
Does This Work for People Outside of the US?
I'm not sure... 

To be completely honest, the US healthcare system is complicated enough for me to try to follow, let alone trying to understand the systems in Canada, The UK, Ireland, Australia, New Zealand, India, etc. 

If you're from outside of the US, you're welcome to purchase. If you don't find the information applicable, I'll give you a refund.
How to Establish, Build & Maintain Referral Relationships with Physicians & Specialists
- The Right Way
Let Me Help You Get More Referrals So That You Can Help More People.
Questions? Support@IndependentClinician.com
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