You Took the Leap and Started Your Private Practice
You chose to be an SLP or an OT because you truly care about people and want to help.
But… when you couldn’t help people the way you wanted to in the schools, hospitals or early intervention…
You started your own private practice to truly make the difference in the lives of your clients and their families. You’re a natural helper and having a private practice allows you to help your clients on a deeper level.
You got your first clients and they love you!
Of course they do! You’re an excellent clinician who truly cares about your clients and their progress and you want them to be successful.
Demand for Clinical Services Has Increased
Clinically, there are children and adults in all communities across the US and abroad who are stuck on waitlists or going without services.
(They may even be stuck on your waitlist!)
* Parents and pediatricians have been using the “wait and see approach.”
* Teachers are reporting how behind their students are.
* Many adults have been putting off services as well.
But now clients are crawling out of the woodwork and are seeking services from private practitioners.
Either you have a full waitlist OR you know that there are pockets of people out there seeking services but you don’t know how or where to find them.
During the Pandemic, so many practices grew quickly due to increased demand and you may feel completely overwhelmed by your rapid growth and are trying to figure out your next move.
You’re Overwhelmed, Exhausted and Can’t Keep Up
When you’re constantly working IN your business you don’t have time to work ON your business.
Time is precious and you don't have enough of it!
You have people to help. You have clients to schedule. You have notes to write.
How can you create time to grow when you have all of these things on your plate?
You are smart - you have a Master’s degree for goodness sakes - but you’ve never grown a business before and don’t want to make rookie mistakes.
There are so many decisions to make and you may not feel fully equipt to make them.
You know you need help but aren’t sure what solutions to invest in.
You got started for the right reasons but now you’re worried that you’re in over your head.Learn More
It’s Not Your Fault You’re Overwhelmed - You’ve Never Grown a Business!
Most private practitioners experience one or more of the following problems:
Problem #1: Not Enough Clients or Referrals
You have a small caseload but you’re having a hard time adding more. No one is calling or they act interested and then disappear.
Problem #2: Not Enough Income to Be Profitable
Maybe you have clients and it’s going well but your business is costing you more money than you thought and you’re not sure you can afford to keep going.
Problem #3: Too Many Clients and Not Enough Time to See Them
It sounds like a good problem to have but it’s stressful to get a bunch of new referrals and not have any place to put them.
If this sounds familiar, it’s because you’ve entered
The Messy Middle.
The Messy Middle is well… messy. There are big decisions to make that you may not feel equipped to make. There is inconsistent income. There are busy days and sleepless nights.
You might have thought that growth would be easier!
Getting your first few clients takes work, but the rush of excitement is undeniable.
Then once you start growing your caseload, you realize that you actually need business structure in order to keep a sustainable practice (both for your finances *and* mental wellbeing)
When it comes to navigating the Messy Middle - the trick is to avoid staying here and to work through it as quickly and efficiently as possible, which is exactly what we want to help you do. 😉
Everything you want for your practice and your life is possible…especially when you have the right support systems in place.
Right Now You’re Probably Wearing All of the Hats
When you first start your private practice, it is completely normal to do everything yourself.
It’s normal to do the treating and the billing and the marketing and the insurance and the website and the taxes and everything else.
But as your private practice grows, you can’t continue to wear all of the hats and stay sane.
Running everything solo will run you into the ground.
It’s Time to Grow in a Steady, Sustainable and Profitable Way vs. a Chaotic Way
You know that there has to be a better way.
You’ve seen other private practices navigate through the Messy Middle and come out on the other side successful and streamlined.
How are they doing it?
And then utilizing tools and strategies to build a Growth Plan that supports their long and short-term goals.
Successful private practitioners become successful because they’re focusing on the right things vs. all the things.
They’ve realized that growing their practice in a chaotic way isn’t serving them and if they want to be in this for the long haul, they have to make changes now that will make growth steady and sustainable for the long term.
It’s time to stop struggling and set your private practice up for success.
Stop Guessing Your Way To Growth and Follow a Plan Instead
Starting a private practice is linear. You followed a plan of predictable steps to get started and then you’re underway. (Maybe you’re even an alum of The Start Your Private Practice Program)
Right now your growth feels unpredictable because you’re not following a step-by-step growth plan.
There are a lot of ways to grow… but which ones will work best for you and your practice?
Having a Private Practice Growth Plan in place will help you stay focused on the things you need to do to move your private practice forward without sacrificing yourself or your family.
“Successful private practices don’t grow themselves.”
- Jena Castro-Casbon, MS-CCC-SLP
Successful Private Practitioners Don’t Guess Their Way To Growth
At the growth level there is a HUGE difference between successful private practitioners and those who continue to struggle.
Struggling Private Practitioners don’t have a plan in place and feel like they’re “winging it.” No wonder they’re constantly second guessing what they should do!
Successful Private Practitioners follow a structured plan and utilize checklists and systems to make sure they’re on track to hit their goals by focusing on the right things.
Without a plan in place, your practice will continue to feel chaotic and overwhelming.
We are committed to helping private practitioners grow their private practices to their desired level.
Here’s What Awaits You On The Other Side
When you set your private practice up for success by following a Private Practice Growth Plan, you can finally:
✓ Help more people in your community without sacrificing yourself or your family
✓ Have more work / life balance and not be so exhausted all the time
✓ Hire an assistant to schedule your clients and wait on hold with insurance companies
✓ Make more money while working less time (hello six-figure salary with three day work weeks!)
✓ Take an unplugged vacation with your family and know that your business will be there when you return
This is exactly what we help members achieve inside of The Grow Your Private Practice Program.Learn More
So If You Need…
✓ Time-Saving Checklists and Templates… Because Time Is Precious and You Want to Implement Quickly
✓ A Referral Engine… So You Have Enough Clients for Yourself and/or Your Clinicians
✓ To Diversify Your Income… So You Can Earn More Money and Build a Safety Net
✓ Plug and Play Systems… To Increase Efficiency So You Can Work Smarter
✓ Help With Hiring… Including Checklists For Everything From Job Posting to Onboarding
✓ A Private Practice Growth Plan… To Follow til You Reach Your Desired Level
So you can grow your private practice in a steady and sustainable way…
I want to invite you to join:
The Grow Your Private Practice Program
A 12-Month Business Coaching Program to Help You Grow Your Client Base, Your Income and Your Team
Grow Your Private Practice is a 12 Month, results-based Business Coaching Program specifically for SLPs and OTs that helps you:
✓ Get More Clients
✓ Earn More Income
✓ Set Up Systems
✓ Hire a Team
Grow Your Private Practice is for you if you’re tired of spinning your wheels and feeling like you’re going nowhere OR your wheels are spinning so fast that your hair’s on fire but you don’t have time to slow down.
The Grow Program is designed for growth-focused SLP & OT private practitioners who are ready to go
✓ From Overwhelmed to Organized
✓ From Chaos to Confident
✓ Scattered to Structured
as you step into the role of business owner and go full-time.
If you’re ready to ramp up your marketing efforts, see more clients, earn more money and make a difference in your community - we’re ready for you!
“At this level, it's important to invest in your business education,
in the same way you've invested in your clinical education.”
- Jena Castro-Casbon, MS CCC-SLP
Hi, I’m Jena Castro-Casbon, MS CCC-SLP and I teach speech-language pathologists how to start, grow and scale successful private practices.
Now that you’re beyond the beginner level and you landed your first few clients (congrats, we know you would!), it’s time to focus on growing your private practice to the full-time level.
In this program, I take the guesswork out of what to focus on, so that you can work smarter, not harder. The result?
You get the gift of TIME spent on the right things back into your days and the potential of your business growth becomes amplified.
How The Grow Your Private Practice Program Works
Fill Out the Quick, Non-Binding Application Below. Grow isn’t for everyone, so we'll genuinely let you know if we think you're a good fit and will get value out of our program.
Enroll in the Program and get immediate access to our Curriculum, time-saving Checklists and Coaching for a full year as you #LevelUp your private practice and your life. We leave plenty of time for support and catch-up.
Grow Your Practice To Your Desired Level by getting help to get more clients, earn more income, set up systems and hire a terrific team. No more guessing.
Grow Your Private Practice Will Give You the Information and Support to:
Grow Your Client Base
You’ll finally have a Marketing System to help you bring in consistent referrals from digital, local and relationship-based marketing sources. You’ll learn which strategies are considered “Caseload Fillers” if you need to fill yours or a Team member's caseload... fast!
Increase Your Income
Increasing your income isn’t just about charging more. It’s about diversifying your income, maximizing profit and capturing lost revenue. Money might not be your main driver but you’re going to need to earn more of it if you want to grow and scale.
Set Up Systems
The way businesses grow successfully is by creating and utilizing systems which allow all Team members to work smarter and move your business forward without reinventing the wheel.
Hire A Team
Once you can support hiring your first Team member, you’ll know who is the best first profitable hire (clinical or non-clinical) and how to make sure they’re taking the right tasks off of your plate.
Gone are the days of working harder than ever, being completely overwhelmed and still not being able to pay yourself a salary. If you’re ready to increase your income and your impact, Grow Your Private Practice is right for you.
Let's Dive Into the Program Details
When You Join Grow Your Private Practice You Get 12 Months Access to:
Our Curriculum - Including On-Demand, Short and Actionable Trainings On:
Coaching to Support You In the FB Group & On Group Coaching Calls
Daily Support in the Facebook Group and Bi-Weekly Group Coaching Calls* Led By Established Private Practitioners to get Personalized Guidance and Support
*Sample Coaching Call Topics Include:
Marketing Strategies, Systems Set Up, Price Increases, Insurance, Help with Hiring, Brick + Mortars,Practice Management, etc.
Community to Connect with Peers for Support and Accountability
Connect with Fellow Growth-Focused Peers, Make Business Besties and Get a Second Set of Eyes On Your Business
Surround Yourself with People Who Have Done The Things That You Want to Do vs. Staying with The Beginners
Checklists and Templates to Save You Tons of Time
Everything You Need to Know to Find, Train and Retain Employees and Contractors including Clinical and Non-Clinical Staff (ex. Billers & Virtual Assistants)
Includes Hiring and Onboarding Checklists, Interview Question Bank, List of Benefits You Can Offer, Job Applicant Tracking Dashboard, Sample Employment Contracts, etc.
…Plus these amazing bonuses!
School Contracts Course + Sample Contracts & Invoice
Get Contracts with Private, Public, Charter Schools for Consistent Income
One of the best ways to grow your private practice is to obtain contracts with public and private schools.
Whether you want to provide direct service or serve as a consultant, this is an excellent way to boost your income without increasing your overhead.
The Result of Being in the Program
Over The Next 12 Months We Will Help You #LevelUp 🚀 as You Achieve Goals Like The Following*:
✓ Doubling or Tripling Your Caseload Size
✓ Raising Your Rates
✓ Getting Your First or Next Clinic Space
✓ Adding Multiple Streams of Revenue (ex. School Contracts, Courses, etc.)
✓ Quitting Your Job & Transition to Full-Time Private Practice
✓ Increasing Your Profitability
✓ Setting Up Systems to Help You Save Time
✓ Replacing Your Salary
✓ Hiring Your First Team Member
✓ Earning Your First $100k in Revenue (then Profit!)
*You can choose to focus on some or all of these!
What You'll Focus on First:
If you need more clients... Use The Referral Engine Set Up
If you're not making enough money... Use The Income Increase Plans
If you need to hire help ASAP... Use The Done for You Hiring Guides
If you are overwhelmed... Use The System Set Ups
We want to share our values with applicants to make sure we are in alignment before you join the program
Balance Over Burnout
Growing a business takes hard work but you do not need to sacrifice yourself or your family to reach your goals.
Grow Members are just as excited about 3 day work weeks as they are about six figure years.
Collaboration Over Competition
We believe in helping each other succeed and #LevelingUp together.
If we can help someone by answering a question, or sharing a strategy, we will.
Celebration of #LevelUps
We believe that ALL wins whether they are big or small, financial or personal should be celebrated.
Commitment and Action
We believe that growing a business takes work and that business owners who commit to themselves, their business and the Grow Program and who take steady action towards their goals make significantly more progress than those who don’t.
This IS For You If:
✓ You are beyond the beginner level and want to grow your practice
✓ You have a part-time private practice and need more consistent referrals clients to grow your income
✓ You are ready to go full-time in your private practice and need to grow in a steady and sustainable way
✓ You are an action taker and are committed to doing the actions that will lead to the results you want
✓ You are looking for help with marketing, finances, systems and/or hiring
This is NOT For You If:
x You are a beginner who hasn’t started seeing clients yet (If this is you, join Start Your Private Practice first.)
x You’re already making $150k+ per year and are looking to scale your practice (additional locations, multi-discipline hiring, etc.)
x You want to grow your practices but aren’t willing to do the work required to do so
x You aren’t willing to invest in yourself and your business
Why Do We Have an Application?
We have a brief, non-binding application to learn more about you and your private practice in order to ensure that the Grow Program will best meet your business needs.
Don’t be intimidated by the application!
We encourage SLP and OT private practitioners with 3 - 300 sessions per week to apply if you need help with marketing, finances, systems and/or hiring and are willing to invest in time-saving solutions and ongoing support.
Just like graduate school, the application and acceptance are non-binding and allow us to mutually decide if the Program is a good fit for you and your private practice.
If accepted, we offer a free, no-pressure consultation and Behind the Scenes Tour via Zoom, phone, email or DM with our Enrollment Specialist, Elise Mitchell, M.S.CCC-SLP. Together you will decide if this is the next best step for you and your business goals.
You have nothing to lose by filling out the application and seeing if we can help you grow.
Frequently Asked Questions
How much is the program?
What is the time commitment?
Is this for beginners? What if I haven’t started seeing clients yet but I’m very eager?
How long will I have access to the program?
I really want to join but I’m already overwhelmed as it is.
I am interested in joining but I’m actually not looking to grow too big.
Is this the same thing as the other Grow Your Private Practice you used to offer?
If you’re ready to Grow Your Private Practice so you can see steady growth without overwhelm — let’s get started today!
Let’s Continue Your Journey - Together
I personally cannot wait to watch you transform your practice and your life over the next 12 months.
Growing my business to the next level had a profound effect on my ability to increase my income and my impact.
I’ve experienced first hand what it feels like to transition from wearing all of the hats and feeling like I was spinning my wheels and going nowhere to having a legitimate company with systems and team members to support me, so I can do my best work.
More than anything else, I want that for you too.
If you’re a private practitioner who wants to help more people and know that there are people in your community who are stuck on waitlists (maybe even YOUR waitlist) you owe it to yourself to at least take a risk-free plunge to start to grow your practice - the smart way.
Should you choose to accept my invitation, I personally guarantee that these next 6 months will be completely and utterly life changing for you, your family and your community.
I look forward to helping you grow your private practice!