FREE ADVANCED WORKSHOP WITH JENA CASTRO-CASBON, MS CCC-SLP Private Practice Beginners
Behind the Scenes of the Private Practice Growth Method
Introducing…
Grow Your Private Practice
A 12-Month Business Coaching & Leadership Program to Help You Grow Your Client Base, Your Income and Your Team
Grow Your Private Practice is a program designed for growth-focused private practitioners who are ready to go
ā From Overwhelmed to Organized
ā From Chaos to Confident
ā Scattered to Structured
as you step into the role of business owner and go full-time.
If you’re ready to ramp up your marketing efforts, see more clients, earn more money and make a difference in your community - we’re ready for you!
ENROLL NOW
The Grow Your Private Practice Coaching Program will give you the critical steps and support that you need to #LevelUp your private practice and your life.
Hi, I’m Jena Castro-Casbon, MS CCC-SLP and I teach speech-language pathologists how to start, grow and scale successful private practices.
Now that you’re beyond the beginner level and you landed your first few clients (congrats, we know you would!), it’s time to focus on growing your private practice to the full-time level.
In this program, I take the guesswork out of what to focus on, so that you can work smarter, not harder. The result?
You get the gift of TIME spent on the right things back into your days and the potential of your business growth becomes amplified.
Now that you’re beyond the beginner level and you landed your first few clients (congrats, we know you would!), it’s time to focus on growing your private practice to the full-time level.
ā Grow Your Client Base Using Advanced Marketing Strategies
ā Grow Your Income So You Can Pay Yourself a Nice Salary
ā Grow Your Team So That You Can See More Clients and Make a Difference
Let’s continue your private practice journey together as I help you:
What most people don’t know is that if you expand the wrong way, it’s easy to become completely overwhelmed. You’re working hard (constantly even!) and you’re not getting the results you want.
You have so much going on: Building your practice, juggling your day job, caring for your family and maybe trying to get to the gym every now and then. But who needs fitness, anyways.
Right now you’re probably in one of these situations if you’re just starting to get momentum:
Not Enough Clients
ā You found your first batch of clients and are having trouble finding more to add to your caseload OR replace existing clients as they are discharged
ā You're not sure which type of marketing strategies actually work for this next level of growth
ā You want to grow your caseload so that you can quit your job and grow your private practice
Too Many Clients
ā You have maxed out your caseload and have a waitlist
ā You're considering hiring another provider but you’re worried about finding someone who can represent your practice well
ā You've stopped marketing because you’re full but you still get inquiries but you literally don’t have time to see more clients.
It’s not your fault that you’re overwhelmed. You’ve never grown a business before! These are unchartered waters for you and you didn’t learn anything about starting a practice in graduate school - let alone growing one.
“When you hit the next level of business, you are now doing a job that you’re unqualified for.”
-Vanessa Lau
Friend, let me put my arm around you and tell you that it’s going to be okay.
Growing a private practice is harder than starting one.
Well, at least it used to be. š
That’s why I’m on a mission to simplify the process to help you Grow Your Private Practice by helping you focus on the RIGHT things - not ALL the things.
Grow Your Private Practice is for you if you’re tired of spinning your wheels and feeling like you’re going nowhere OR your wheels are spinning so fast that your hair’s on fire but you don’t have time to slow down.
With The Private Practice Growth Cycle, you will learn what to focus on - in which order - to create steady and sustainable growth for your private practices.
Every successful business has these FOUR key ingredients in place. My goal is to set you up for success as you work through this cycle again and again as you grow.
So If You’re Ready To:
ā End The Feast or Famine Cycle by Using a Marketing System Specifically for Growth-Level Private Practitioners
ā Shift from Part-Time to Full-Time Private Practitioner and Know You Have the Financial Security to Do It
ā Maximize Profit and Capture Lost Revenue So That You Can Build a Sustainable Business That Pays You and Others Well
ā Know Who and How to Hire Your First Team Member Without Losing Your Shirt
ā Set Up Systems to Help You Work Smarter and Scale as You Grow
ā Help People In Your Community Get Off Waitlists and Into Your Waiting Room
ā Make a Plan to Eventually Get Out of the Day To Day of Seeing (Most) Clients and Step into The Role of CEO
If you’re nodding your head as you read these, stick with me because I want to show you what is possible for you and your business. With Grow Your Private Practice, I walk you through the steps to take so you can go from overwhelmed to organized and steadily growing your practice so you can have more of your time back.
Over The Next 12 Months We Will Help You #LevelUp š as You Achieve Goals Like The Following*:
ā Create a Solid Growth Plan
ā Increase Your Income
ā Maximize Profitability
ā Capture Lost Revenue
ā Improve Your Attendance Rate
ā Add Additional Income Streams
ā Get Systems In Place to Save Time
ā Quit Your Day Job(s)
ā Hire Your First Team Member
*You can choose to focus on some or all of these!
Most of all, Grow Your Private Practice offers you the information, tools and support to keep you moving forward while focusing on the right things - in order to reach your goals.
By the end of this program, you will have:
01
Grown Your Client Base
You’ll finally have a Marketing System to help you bring in consistent referrals from digital, local and relationship-based marketing sources. You’ll learn which strategies are considered “Caseload Fillers” if you need to fill yours or a Team member's caseload... fast!
02
Increased Your Income
Increasing your income isn’t just about charging more. It’s about diversifying your income, maximizing profit and capturing lost revenue. Money might not be your main driver but you’re going to need to earn more of it if you want to grow and scale.
03
Set Up Systems to Help You Grow
The way businesses grow successfully is by creating and utilizing systems which allow all Team members to work smarter and move your business forward without reinventing the wheel.
04
Hired Your First Team Member
Once you can support hiring your first Team member, you’ll know who is the best first profitable hire (clinical or non-clinical) and how to make sure they’re taking the right tasks off of your plate.
Gone are the days of working harder than ever, being completely overwhelmed and still not being able to pay yourself a salary. If you’re ready to increase your income and your impact, Grow Your Private Practice is right for you.
Build a private practice that fires on all cylinders so you can save time and money while you work ON your business… not in it.
When You Join Grow Your Private Practice You Get 12 Months Access to:
On Demand Trainings
Get Access to Trainings Covering Advanced Marketing Strategies, Income Acceleration
and Hiring Processes Specifically for SLPs and OTs in Private Practice
*Includes Downloadable & Printable Checklists, Worksheets and a Binder Builder
START WITH A PLAN
Signature Growth Acceleration Plan & KPI Tracker
Get Organized and Get Ready to Grow and Learn What KPIs You Need to Know and How to Track Them
Includes: Digital Dashboard Spreadsheet and Downloadable & Printable Worksheets
Month 1 is When Members Create a Growth Plan They’re Excited About
GET MORE CLIENTS
Turn your Private Practice into a Referral Engine
Use Our Plug & Play Marketing Plans, Website Optimization Strategies, Marketing Scripts to Follow
Includes Digital Tracking Spreadsheets So You Can Track What’s Working
Get Your Referral Engine Up and Going
FOCUS ON YOUR FINANCES
Tools to Fast Track Your Income & Profitability
Increasing Your Rate and Cutting Down on Cancellations Which Has a HUGE Impact On Your Bottom Line
Includes: Rate Increase Letter and Attendance Policy
Use These Strategies to Quickly Make a Return on Your Investment
KNOW WHO AND HOW TO HIRE
Learn How to Hire Clinical and Non-Clinical Team Members
Done for You Hiring Guides
Everything You Need to Know
to Find, Train and Retain Employees and Contractors including Clinical and Non-Clinical Staff (ex. Billers &
Virtual Assistants)
Includes Employment Contracts, Hiring & Onboarding Checklists, Interview Questions, Benefits List,
Job Applicant Tracking Dashboard, etc.
Hire a Team and Let Them Grow Your Practice
SET UP YOUR SYSTEMS
Smooth Sailing with Plug-and-Play Systems
Real Companies Create Systems to Allow You to Work Smarter And Increase Your Efficiency
Includes: Systems for Intakes, Marketing, Hiring and More
Create Systems That Will Serve You as You Grow
FROM CLINICIAN TO CEO
Step into the CEO Role
Reflect on Your Progress and Enjoy Your New Position as CEO
Create a New Growth Plan Knowing that Referrals, Systems and Team are In Place and Ready to Scale
Hit Your Goals Goals and Feel Like a CEO
School Contacts Course + Sample Contracts/Invoice
Get Contracts with Private, Public, Charter Schools for Consistent Income
One of the best ways to grow your private practice is to obtain contracts with public and private schools.
Whether you want to provide direct service or serve as a consultant, this is an excellent way to boost your income without increasing your overhead.
Plug and Play Checklists & Resources
Everything You Need to Know to Find, Train and Retain Employees and Contractors including Clinical and Non-Clinical Staff (ex. Billers & Virtual Assistants)
Includes Hiring and Onboarding Checklists, Interview Question Bank, List of Benefits You Can Offer, Job Applicant Tracking Dashboard, Sample Employment Contracts, etc.
Bi-Weekly Live Coaching
Daily Support in the Facebook Group and Bi-Weekly Group Coaching Calls* Led By Established Private Practitioners to get Personalized Guidance and Support
Sample Topics Include:
Marketing Strategies, Systems Set Up, Price Increases, Insurance, Help with Hiring, Brick + Mortars,Practice Management, etc.
Peer Community
Connect with Fellow Growth-Focused Peers, Make Business Besties and Get a Second Set of Eyes On Your Business
Surround Yourself with People Who Have Done The Things That You Want to Do vs. Staying with The Beginners
Quarterly Planning Sessions With Jena
Once a Quarter, Jena will lead a group call with the Growers to review your progress and help you set up a new Plan to meet your next Quarter goals.
Bonuses
01
Private Practice Digital Dashboards
Use Our Digital Dashboard to Execute Your Growth Plan
- Growth Tracker
- Referral Tracker
- Job Applicant Tracker
- KPI (Key Performance Indicators)
Digital Dashboard in Google Sheets Format So You Can Use on Any Device and Share With Your Team
02
Working with Virtual Assistants (VA)
With Tami Teshima and Her VA
Learn how to hire a VA for your practice, what to delegate to them and what software to use to keep everything organized
03
Profit First for Private Practitioners
With Linzy Bonham
Learn how to use the Profit First Method to develop a financial system for building your business in a sustainable way that creates long-term financial success.
04
Time Management for Busy Private Practitioners
With Theresa Harp
Learn Time Management Strategies Specifically for Private Practitioners from a Private Practitioner and Mom of 4 Young Children
If you’re ready to Grow Your Private Practice so that you can increase your income and your impact - let’s get started today!
One Time Payment
ā 12 Months Access to The Grow Your Private Practice Curriculum
ā Advanced Marketing Strategies
ā Done For You Hiring Help
ā Daily Support and Bi-Weekly Group Coaching Calls
ā Private Peer Facebook Community
ā Quarterly Planning Sessions
ā Bonuses: Digital Dashboards, Advanced Trainings on Virtual Assistants, Profit First and Time Management
One Time Payment of
$5,000
12 Monthly Payments
ā 12 Months Access to The Grow Your Private Practice Curriculum
ā Advanced Marketing Strategies
ā Done For You Hiring Help
ā Daily Support and Bi-Weekly Group Coaching Calls
ā Private Peer Facebook Community
ā Quarterly Planning Sessions
ā Bonuses: Digital Dashboards, Advanced Trainings on Virtual Assistants, Profit First and Time Management
12 Monthly Payments of
$450
52 Weekly Payments
ā 12 Months Access to The Grow Your Private Practice Curriculum
ā Advanced Marketing Strategies
ā Done For You Hiring Help
ā Daily Support and Bi-Weekly Group Coaching Calls
ā Private Peer Facebook Community
ā Quarterly Planning Sessions
ā Bonuses: Digital Dashboards, Advanced Trainings on Virtual Assistants, Profit First and Time Management
52 Weekly Payments of
$105
This IS For You If:
ā You are beyond the beginner level and want to grow your practice
ā You have a part-time private practice and need more consistent referrals clients to grow your income
ā You are ready to go full-time in your private practice and need to grow in a steady and sustainable way
ā You are an action taker and are committed to doing the actions that will lead to the results you want
ā You are looking for help with marketing, finances, systems and/or hiring
This is NOT For You If:
ā You are a beginner who hasn’t started seeing clients yet (If this is you, join Start Your Private Practice first.)
ā You’re already making $150k+ per year and are looking to scale your practice (additional locations, multi-discipline hiring, etc.)
ā You want to grow your practices but aren’t willing to do the work required to do so
ā You aren’t willing to invest in yourself and your business
Frequently Asked Questions
How many hours should I set aside in order to get results?
Is this for beginners? What if I havenāt started seeing clients yet but Iām very eager?
How long will I have access to the program?
I really want to join but Iām already overwhelmed as it is.
I am interested in joining but Iām actually not looking to grow too big.
Is this the same thing as the other Grow Your Private Practice you used to offer?
Still have questions? Send me a DM on Instagram @IndependentClinician
If you’re ready to Grow Your Private Practice so you can see steady growth without overwhelm — let’s get started today!
One Time Payment
ā 12 Months Access to The Grow Your Private Practice Curriculum
ā Advanced Marketing Strategies
ā Done For You Hiring Help
ā Daily Support and Bi-Weekly Group Coaching Calls
ā Private Peer Facebook Community
ā Quarterly Planning Sessions
ā Bonuses: Digital Dashboards, Advanced Trainings on Virtual Assistants, Profit First and Time Management
One Time Payment of
$5,000
12 Monthly Payments
ā 12 Months Access to The Grow Your Private Practice Curriculum
ā Advanced Marketing Strategies
ā Done For You Hiring Help
ā Daily Support and Bi-Weekly Group Coaching Calls
ā Private Peer Facebook Community
ā Quarterly Planning Sessions
ā Bonuses: Digital Dashboards, Advanced Trainings on Virtual Assistants, Profit First and Time Management
12 Monthly Payments of
$450
52 Weekly Payments
ā 12 Months Access to The Grow Your Private Practice Curriculum
ā Advanced Marketing Strategies
ā Done For You Hiring Help
ā Daily Support and Bi-Weekly Group Coaching Calls
ā Private Peer Facebook Community
ā Quarterly Planning Sessions
ā Bonuses: Digital Dashboards, Advanced Trainings on Virtual Assistants, Profit First and Time Management
52 Weekly Payments of
$105
When you’re overwhelmed by everything you have to get done in minimal time, it’s a terrible feeling. You know you’re dropping balls. You know that overwhelm is detrimental to both your mental health and your productivity.
Investing in programs to help me learn how to be a business owner has been pivotal to my success. Growing a business is harder because there are more options and more responsibilities.
You’re smart - you probably could figure out a lot of this on your own if you have time and patience. But you don’t have time to do that.
Just know this:
You'll want to kick yourself in a year, when your practice is still at the same level even though you’re working harder than ever and wondering why you’re not gaining traction. Or when you’re still completely booked and still need to hire but don’t have a spare second to figure it out yourself.
I don’t want to see that happen to you.
Let’s Continue Your Journey - Together
I personally cannot wait to watch you transform your practice and your life over the next 6 months.
Growing my business to the next level had a profound effect on my ability to increase my income and my impact.
I’ve experienced first hand what it feels like to transition from wearing all of the hats and feeling like I was spinning my wheels and going nowhere to having a legitimate company with systems and team members to support me, so I can do my best work.
More than anything else, I want that for you too.
If you’re a private practitioner who wants to help more people and know that there are people in your community who are stuck on waitlists (maybe even YOUR waitlist) you owe it to yourself to at least take a risk-free plunge to start to grow your practice - the smart way.
Should you choose to accept my invitation, I personally guarantee that these next 6 months will be completely and utterly life changing for you, your family and your community.
I look forward to helping you grow your private practice!
Jena
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